Ferguson's Gang
The National Trust

Who ...

Founded in 1895, the National Trust was formed to protect the UK’s historic buildings and areas of outstanding beauty. A mission that was under threat in ‘20s post-war Britain as urban development spread from the capital, swallowing the countryside in its wake. Enter the Ferguson’s Gang – a group of five young female environmental activists who were the original Riot Girls of their day. Raising awareness, much needed funds and a cheeky glass or two of the good stuff for the Trust.

What ...

We were tasked with creating an identity for a campaign which tells the little-known story of these secretive and forward-thinking young women. Like the Ferguson’s Gang themselves; we were inspired by Clough Williams-Ellis’s polemic England and the Octopus – creating an eight-legged logo with a hidden twist which reflects the Gang’s anonymity and secretive ways. You can find out more about their intriguing story here.

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Nt Fergusons Gang Katie Cadwallader Lands End  Photo Paul Blakemore C 11
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Nt Fergusons Gang Katie Cadwallader Lands End  Photo Paul Blakemore C 22
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Nt Fergusons Gang Katie Cadwallader Lands End  Photo Paul Blakemore C 30
Nt Fergusons Gang Katie Cadwallader Lands End  Photo Paul Blakemore C 5
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