Ferguson's Gang
The National Trust

Who ...

Founded in 1895, the National Trust protects the UK’s historic buildings and areas of outstanding beauty. Its mission was under threat in 1920s post-war Britain, as urban development spread from the capital, swallowing the countryside in its wake. Enter Ferguson’s Gang — a group of five young female environmental activists, who were the original Riot Girls of their day. They raised awareness and much-needed funds for the Trust.

What ...

We were tasked with creating an identity for a campaign which tells the little-known story of these secretive and forward-thinking young women. Like Ferguson’s Gang themselves, we were inspired by Clough Williams-Ellis’s polemic ‘England and the Octopus’ — creating an eight-legged logo with a hidden twist, which reflects the Gang’s own anonymity and secretive ways.